Popular GPS fitness-tracking association Runkeeper has been acquired by Japanese sportswear hulk Asics.
Runkeeper is one of a series of aptness platforms that have been picked adult by sports wardrobe makers in new times. Indeed, today’s news comes 6 months after associate aptness app Runtastic was snapped adult by Adidas for $239 million, while American sports wardrobe association Under Armour bought MyFitnessPal and Endomondo — dual large aptness platforms — for $560 million, a year ago this month.
For companies such as Asics, that was founded approach behind in 1949, a easiest track to embracing a digital universe is to acquire companies that were innate in a digital world. Runkeeper is one of a veterans of iOS, carrying introduced a initial app shortly after a App Store launched in 2008, and currently it claims north of 40 million users opposite all platforms.
Though Asics manufactures a operation of sporting apparel, a association is substantially improved famous for a sports shoes, that are quite renouned among runners. Interestingly, Runkeeper owner and CEO suggested in a blog post currently that Asics is a shoe many ordinarily ragged by a users, a data-point that is annals by an in-app shoe-tracking feature.
Runkeeper’s users are positive that not a good understanding will change as a outcome of this acquisition.
“From a end-user standpoint, not most will change,” pronounced Jacobs. “Not usually will a Runkeeper product lift on, yet we will be means to pierce even faster. We will be means to pursue a prophesy we’ve set out to pursue all along, with a partner that can move many resources to bear that we couldn’t fathom carrying entrance to on a own.”
Terms of a understanding were not disclosed, yet Boston-based Runkeeper did recently exhibit it was cutting 30 percent of a workforce to concentration on generating income rather than flourishing user numbers. Under a wing of Asics, a billion-dollar association that trades on a Tokyo Stock Exchange, that only became most reduction of a concern.