Nokia has reduced a cost of a high finish VR camera Ozo by $15,000. The new global price-tag for a teardrop-shaped device, which captures 360° round video and 360×360 approximate sound to emanate immersive calm for observation around practical reality devices, is $45,000.
Nokia is also expanding accessibility of Ozo, announcing it will be rising in the Chinese marketplace — holding pre-orders from subsequent month with a scheduled boat date of October. It’s partnering with Chinese online video association LeEco in a market, to discharge Ozo calm around a VR division, LeVR.
Ozo was denounced by Nokia last December, with a $60,000 pre-order price-tag and a boat date of Q1, primarily targeting a US and European markets. The camera is directed at professional calm makers such as filmmakers and broadcasters wanting to enhance their outlay into a nascent format — with Nokia pulling for a initial inciter advantage in the professional prolongation VR space.
It’s not violation out any sales information for Ozo though couches a cost cut as an “aggressive move” to expostulate invasion globally and “advance a Virtual Reality business” — so it seems protected to assume a marketplace for high end VR cameras has nonetheless to locate fire.
There’s a transparent duck and egg problem with VR during this nascent stage, with calm producers wanting an commissioned bottom of VR users to be incentivized to make content, yet consumers wanting to assured of a value of shopping a VR headset by saying constrained content… Cheaper pro camera hardware to furnish some-more constrained VR calm to expostulate general consumer interest is Nokia’s meditative here.
Back in April Facebook, that owns a Oculus Rift VR headset maker, also announced an open source pattern for a virtual existence camera, called “Surround 360” — with the goal of giving it divided for free. The association pronounced it would be putting a hardware designs and video stitching algorithms on Github, as it seeks to accelerate an ecosystem of calm and expostulate sales of a Rift VR headset. All a tools for Facebook’s open source VR camera can apparently be bought online for $30,000.