Mines built this association town. Jack and Sandra Looney wish vines — a booze grapes flourishing on a former frame cave in a hills above — will assistance to pull visitors here.
Their Highland Winery — housed in a lovingly easy “company store” — pays reverence to coal-mining’s story here, as do their signature wines: Blood, Sweat and Tears.
“The Coal Miner’s Blood sells some-more than any of them,” Jack Looney says of a honeyed red.
The integrate have converted a store’s second and third floors into a bed and breakfast and easy a integrate dozen of a aged spark association houses as rentals.
Seco, like so many Central Appalachian communities, owes a existence to spark — a unequivocally name is an acronym for South East Coal Company. But as mining wanes, officials opposite a segment are looking for something to reinstate normal jobs and revenues.
In some of a poorest, many remote counties, about a usually choice people can come adult with is tourism — eco-, adventure, or, as with a Looneys, chronological and cultural. There are mining museums, festivals, forest adventures. Sub-regions have been rechristened with alluring names like a Hatfield-McCoy Mountains or a PA Wilds.
Proponents indicate to a region’s assets, a healthy beauty, a particular towering character. But others note a paradoxes: Environmental plunge alongside untried areas, a story of bad preparation that for decades didn’t obviate high-paying jobs, an away-from-it-all feel partly caused by a miss of good roads and other infrastructure.
For all though a propitious few places with both resources and access, new studies and spending information suggest, tourism might be a indeterminate savior.
“It’s kind of unequivocally peculiar that mercantile practitioners pull tourism to be a propulsive attention when it has such low wages,” says Suzanne Gallaway, an accessory highbrow during a University of North Carolina-Greensboro
Sociologist Rebecca Scott, author of a book on mountaintop dismissal in her internal West Virginia, says that state, a usually one unconditionally enclosed in a government’s clarification of Appalachia, is “caught between a condition of being an descent economy, a scapegoat zone, and nonetheless carrying many of a arrange of long-term successes in tourism being around nature-based tourism.”
Gallaway, who teaches during UNCG’s Bryan School for Sustainable Tourism and Hospitality, found that while tourism and liberality accounted for 16 percent of all jobs in a region, those sectors constructed only 7 percent of a wages.
“I wouldn’t put all of my eggs in that basket,” she says.
A 2012 news gathered for West Virginia’s Division of Tourism found that spending and liberality practice have been delayed to grow in many counties.
An difference was Harrison County, where approach tourism spending has some-more than doubled given 2004 — to $142 million — and liberality practice has increasing by some-more than 50 percent. But those numbers can be deceiving. Many bedrooms in a area’s hotels are being assigned by workers drilling in a circuitously Marcellus shale formation, as spark has been transposed by hydraulic fracturing to remove healthy gas, says county elect boss Ron Watson.
According to a mercantile report, tourism-related jobs in a Hatfield-McCoy Mountains — a selling tag for a cluster of coal-producing counties — indeed forsaken from 1,400 to 1,300 from 2004 to 2012.
Carole Morris, who was conduct of informative tourism for a state of Kentucky before opening her possess consultancy, says there’s a excellent line between squashing beginning and enlivening siren dreams.
A few years ago, Morris common a $100,000 Appalachian Regional Commission extend to deliberate with several “distressed” counties. One of her clients was Forest County, Pennsylvania.
For generations, a county, dominated by a Allegheny National Forest, was a renouned vacation end for blue-collar workers, earning it a nickname “Pittsburgh’s playground.” But as production waned and tastes changed, Morris found, locals were left with a “tired product.”
A internal formulation organisation suggested rebranding a county as a “gateway” to a Lumber Heritage Region and a PA Wilds. The trick, Morris and group wrote in their movement plan, was for a county to stay “true to a birthright of ‘the place to get divided from it all,’ and honour a farming roots while relocating into a new marketplace for tourism.”
In Kentucky, as environmentalists quarrel to strengthen areas not uneasy by mining, some longtime residents are perplexing to make a many of what a spark attention has left behind.
In a day, Lynch was a largest spark association city in a world. At a tallness in a 1940s, some-more than 10,000 people lived there; today, Lynch’s race hovers around 730.
But a cave there, Portal 31, has been given new life. Visitors can float a tiny sight several hundred feet into a bank as a beam and charcterised exhibits illustrate mining history. Several association buildings have been restored.
Down a highway in Benham, a former association store now houses a Kentucky Coal Mining Museum.
Museum Curator Phyllis Sizemore says a muster cave saw a record series of visitors in July: Just 1,033.
“I don’t demeanour to tourism accurately as a savior,” she says. “I demeanour during preparation as a savior.”
People like a Looneys know that doing tourism in an unusual place, generally one that’s been bloody and forged up, is an ascending battle.
When they bought it, a aged association store was small some-more than a shell. They also had to petition for a opinion to legalize ethanol sales in “dry” Letcher County. More than a decade after opening, Looney’s construction business is still lending a winery money.
The integrate started a try as a approach to keep their daughter in a mountains. She eventually started her possess vineyard with her father in Lexington.
Jack Looney still hasn’t given adult on Jean entrance behind to run things in Seco. If not, afterwards there are always a grandkids.
“Maybe somebody will before we get too aged to quit rowdiness with it.”