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HBO Now launches on Apple TV, Cablevision forward of ‘Game of Thrones’

HBO’s quite online service, HBO Now, is accessible to Apple device owners and people who pointer adult by wire association Cablevision.
Sarah Tew/CNET

Apple TV and Cablevision business are now means to follow a adventures of Khaleesi, Tyrion and a rest of a “Game of Thrones” organisation but a assist of a wire subscription.

HBO’s online-only streaming service, HBO Now, went live on Apple TV and Apple iOS inclination on Tuesday. HBO Now is also now accessible on Cablevision by a wire provider’s Optimum Online Internet service. The cost to allow is $14.99 a month, yet people who pointer adult this month get a giveaway 30-day trial.

It comes a month after wiring hulk Apple denounced a understanding to launch HBO Now exclusively by a Apple TV streaming box, iPad inscription and iPhone. As consumer observation habits are changeable to mobile inclination and online options, networks like HBO and pay-TV providers like Cablevision are experimenting with Internet-based radio services notwithstanding how these offerings could criticise their core business of pay-TV subscriptions.

Apple’s understanding was an disdainful among “new digital distributors,” definition opposition inclination designed to watch Internet video on their televisions — like Roku, Google’s Chromecast and Microsoft’s Xbox — can’t offer a new use for 3 months. Though a three-month window is comparatively short, it encompasses a whole new deteriorate of “Game of Thrones,” HBO’s rarely watched anticipation series, that starts Sunday.

Cablevision is a initial pay-TV provider to offer a reward network’s new streaming service, even yet it creates a track for a video use business to turn “cord cutters” — people who leave wire or satellite TV use in preference of quite online radio viewing.

Cablevision serves about 3 million sum business in a larger New York civil area, including 2.8 million Optimum Online broadband customers. By comparison, Comcast — a biggest wire association in a US — has 22.4 million video use business and 22 million broadband customers.

Apple cut a cost of a Apple TV to $69 from $99 in Mar as it denounced a understanding to launch HBO Now. Apple TV is a most-purchased device of a kind worldwide interjection to Apple’s forlorn marketplace strech and influence, yet a product has left but a elemental modernise in some-more than dual years.

Last month, a companies pronounced HBO Now launch would come before Apr 12’s premiere of “Game of Thrones” fifth season, but naming a accurate date.

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