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CBS Wins Debate Night By Significant Margin

Armed with a plain 60 Minutes lead-in, and no NBC to contest against, CBS came divided as a most-watched and highest-rated network when it came to coverage of a second 2016 presidential discuss between Hillary Clinton and Donald Trump. Per Nielsen Media Research, CBS kick a competition both in sum viewers and a pivotal A25-54 news demo. The Eye softened by 36 percent in sum viewers and +35 percent in a news demo from the initial discuss of 2016. The network improved 84 percent in sum viewers and by 36 percent in a news demo from a second ObamaRomney discuss in 2012, as good as by 76 percent in sum viewers and +53 percent in a news demo from a second Obama-McCain discuss in 2008.

It appears a large portion of the viewers who watched a initial discuss on NBC switched over to CBS for a second debate, with ABC losing traction. ABC fell 15 percent in sum viewers and -3 percent in a news demo from the initial debate. ABC fell 8 percent in sum viewers, though managed to urge 28.5 percent in a news demo from a second discuss of 2012. FOX hold solid final night in sum viewers compared to a initial debate, though rose 21 percent from a second Obama-Romney debate.

CNN had a clever night as well, defeating wire news rivals MSNBC and Fox News in sum viewers and in a pivotal news demo. CNN softened 15 percent in sum viewers from a initial debate, +95 percent from a second Obama-Romney debate, and +22 percent from a second Obama-McCain debate. More millennials tuned into CNN for a discuss than any other network.

MSNBC, that finished behind Fox News in both categories, still delivered a most-watched second discuss of a presidential cycle ever. The network softened 13 percent in sum viewers from a initial debate, +13 percent from a second Obama-Romney debate, and +47 percent from a second Obama-McCain debate.

Fox News declined 13 percent from a initial debate, declined 11 percent from a second discuss of 2012, though grew 13 percent in sum viewers from a second Obama-McCain debate.

26.7 million viewers watched final night’s debate on a Big 3 cable news networks (Fox News, CNN and MSNBC). That’s a 23 percent alleviation from Obama-Romney No. 2, and a 23 percent alleviation from Obama-McCain No. 2.

66.55 million sum viewers watched final night’s discuss opposite 11 networks. That’s a 1 percent improvement from a second Obama-Romney debate, and a 5 percent alleviation from a second Obama-McCain debate.

All in all, last night’s discuss was the most-watched second presidential discuss of an choosing cycle given 1992, when 69.9 million viewers tuned in to watch BushClintonPerot on Oct 15, 1992.

  • 2016 Presidential Debate No. 2 | Total Viewers / A25-54 demo

CBS –  16,456,000/ 6,411,000
ABC – 11,512,000 / 4,641,000
CNN –  11,289,000 / 4,858,000
FNC –  9,888,000 / 2,928,000
FOX –  5,589,000 / 2,823,000
MSNBC-  5,542,000/ 1,761,000
PBS – 2,910,000 / 987,000
UNI – 2,364,000 / 1,213,000
FBN – 565,000 / 147,000
CNBC – 395,000 / 187,000
Azteca America – 43,000 / 26,000

In terms of a amicable inlet of a debate, there were 62 million amicable media interactions opposite Facebook and Twitter from 18.2 million people in a U.S. associated to a “Presidential Debate” on Sunday, Oct. 9 2016, according to Nielsen.

Additionally, Samba TV reports that of those who watched final night’s presidential debate for during slightest 5 minutes, 15 percent tuned divided to watch a rest of Sunday Night Football on NBC; 17 percent watched post-debate analysis, though usually 2 percent altered a channel to TBS to watch the Blue Jays kick a Rangers in a MLB Playoffs.

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